Terms and Conditions

These terms and conditions apply to the ”Free Lifetime Maps by redemption” promotion offered by TomTom International B.V., Rembrandtplein 35 (1017 CT), Amsterdam, the Netherlands (“TomTom”) “Promoter”.

The Promotion

  1. The Free Lifetime Maps promotion (the “Promotion”) is open for all participants, aged 18 or over only, residing in Australia who have purchased a new (i) GO LIVE 2050 World, (ii) GO LIVE 2050, (iii) GO LIVE 825, (iv) GO LIVE 820, (v) GO LIVE TopGear Edition, (vi) Via 620, (vii) Via 280, (viii) Via 260, (ix) Via 225, (x) Via 220, (xi) Via 220 Value Pack, (xii) Via 180, (xiii) Via 160 in the period between 1st of October 2012 and midnight 31st of December 2014 (“Purchase Period”) from participating retailers and online stores in Australia.
  2. Free Lifetime Maps (The “Premium”) is determined as: For the life of your product, you can download 4 or more full updates of your map of Australia every year. You need a PC with an Internet connection and a MyTomTom account to download map updates. For more information on Lifetime Maps please visit

    How to participate

  3. After purchase of the Promotional Product each participant (“Participant”) must complete his/her application for the Promotion on Registrations must be completed in full within 30 (thirty) days of purchase of the Promotional Product (from the date on the purchase receipt). Registration includes providing (i) personal contact details and a valid email address, (ii) entering the serial number of the Promotional Product, and (iii) uploading a photo or scan of a valid receipt / proof of purchase of the Promotional Product.
  4. Upon correct completion of the registration information, Participant will receive a registration confirmation via email which includes a unique reference number that must be used for all communications relating to the Promotion.
  5. Once claim has been validated, a unique Lifetime Map Activation code will be sent by email to the Participants email address given in registration period with instructions of how to activate code, within 28 days of registering.
  6. To activate the code, Participants must visit and set up a MyTomTom account. Once set up participant must enter the unique code to MyTomTom and then Map Update Service is activated. This must be activated within 30 (thirty) days from receiving the code by e mail.
  7. Every time a new map is ready to be downloaded the Participant will be notified by e mail to connect their device and download the latest map.


  8. The Promotion applies to new boxed devices purchased only. Purchases from online auction sites, 3rd party resellers (Such as market place platform), refurbished or devices returned for exchanges are not eligible.
  9. No purchase (other than the purchase of the relevant TomTom goods as specified in paragraph 1 above) is necessary in order to enter this Promotion. There is no fee charged to enter the Promotion other than the cost of you accessing the internet. You will be responsible for all costs and expenses relating to your participation in the Promotion, such as the cost of you accessing the internet or uploading photo or scan.
  10. This offer can only be redeemed online at and may not be used in conjunction with any other offer or promotion.
  11. All incomplete or invalid registrations will be automatically rejected and Participant will be notified by e-mail. If incomplete, the registration must be completed and resubmitted by Participant in a period of within 10 (ten) working days after notification in order to be processed. A claim is considered incomplete if it matches one or more of the following criteria:
    • Non Promotional Product purchased
    • Promotional Product purchased outside of Purchase Period
    • Any missing information requested on the registration form
    • No proof or purchase supplied
    • A purchase from a non-participating retailer
  12. Participant must abide to the process illustrated within these terms & conditions, including its specified deadlines and requirements for the promotion. Last closing date to register online is before 23:59 on Friday 30 January 2015 (30 days after the final day of the Purchase Period “Completion Date”).
  13. Participants can claim a maximum of 2 (two) Premium’s per household (same name and / or address).
  14. TomTom respects the privacy of the Participants and sees to it that all personal data will be processed in accordance with its privacy policy. Details can be found by visiting

    Personal information provided by Participant to redeem the Premium may be processed by TomTom within the European Union for the sole purpose of (i) processing and performing this offer, (ii) quality control analysis, (iii) conducting market research and (iv) improving TomTom’s products and/or services. TomTom may hand the provided personal data to a professional third party appointed by TomTom if this is needed for the execution of the Promotion. TomTom and its agents are responsible for storing, processing and transferring the personal data and -if needed- for obtaining Participant’s consent to this.

    Participants have the right to obtain information about their data and -if necessary- request rectification or removal of their personal data held by TomTom. Such requests should be made to TomTom at the following address:

  15. TomTom accepts no responsibility or liability for lost, late, damaged or misdirected applications and TomTom is not responsible for any late or misdirected delivery of the Premium.
  16. TomTom reserves its right to unilaterally withdraw and/or to amend this Promotion and/or to amend the terms and conditions. The Premium is non-transferable and no other alternative is available. The Promotion cannot be combined with other promotions from TomTom as offered from the start of the Promotion until the Completion Date.
  17. If any provision, or part of a provision, of this Promotion or these terms and conditions, is found by any court or authority of a competent jurisdiction to be illegal, invalid or unenforceable, that provision or part-provision shall be deemed not to form part of this Promotion, and the legality, validity or enforceability of the remainder of the provisions of this Promotion shall not be affected, unless otherwise required by operation of applicable law.
  18. Nothing in this Promotion or these terms and conditions shall operate so as to exclude or limit the liability of TomTom for death or personal injury arising out of negligence, or for any other liability which cannot be excluded or limited by law.
  19. The failure to exercise, or delay in exercising, a right, power or remedy provided by this Promotion or these terms and conditions or by law shall not constitute a waiver of that right, power or remedy. If TomTom waives a breach of any provision of this Agreement, this shall not operate as a waiver of a subsequent breach of that provision, or as a waiver of a breach of any other provision.

* By online redemption, T&C's apply, click here for full details